There are a number of important factors of online marketing that are not commonly talked about, and being consistent in the course of your marketing is one of them. We do not know why this theme does not get more attention because it is certainly deserving of it. If you fail to take advantage of this simple to figure out concept, then your efforts will not produce the kind of earnings you desire. Underlying the good reasons to pay attention to this relates to the way humans observe their environment and then react to it. Humans have a peculiar way of reacting to the unfamiliar and things that take place that are out of place in some way. The end effect is we tend to want to stay clear of seeing it, and that usually means walking away from your site, blog and business.
One common feature of online marketing where this result is highly prevalent concerns squeeze pages and an additional site. Frequently a business will drive visitors to a squeeze page to capture contact information. One typical experience is to be sent to a site after putting in our contact information. The business person behind it has the decision to reveal a site or wait until later. Nevertheless, there is certain risk in this scenario that embodies this notion of being consistent in your marketing which we will explain.
The general, typically unknown, feeling experienced by the prospect will be influenced by the design and overall color pattern of the squeeze page and the next site that is viewed. The idea of inconsistency comes into play when the two sites are completely diverse, and the net effect is to cause the reader to have feelings of discomfort. The basic solution is to come up with the squeeze page design and style more aligned and in agreement with the sales letter page design.
Let’s take a look at something that a lot of affiliate marketers put up with. Review sites are common because they can be very effective, and the usual scenario is for a review page to have not less than one outgoing link to a merchant site, if not more. It is just not practicable, or wanted really, to make a clone of a vendors site or deal with the case of multiple vendor sites. However you can design your review site in neutral terms that work to blend well with other sites. It is easy to reduce an uncomfortable situation between designs and colors, and you can have something which is somewhat neutral looking. You will want to make an attempt to figure out how well colors, structure and overall designs can be fairly inconspicuous so they keep away from clashes. Generally an effective approach is to be conscious of this and lessen unacceptable contrasts.
Another critical area has to do with how you speak to your readers and subscribers if you have them. We do recognize that most businesses tend to be consistent in the way they talk, or write, to their target viewers. However as it concerns email marketing, it seems to generally be much more prevalent for some marketers to deviate in a large way from what they usually promote in their emails. In our past experiences, this is not a huge problem we see in email campaigns. But even now, we do see it at least once or twice a week, and so that only means there is a lack of awareness of the need to have consistency in all of our promotional funnels.